Mad is an American humor magazine first published in 1952. It was founded by editor Harvey Kurtzman and publisher William Gaines, launched as a comic book series before it became a magazine. It was widely imitated and influential, affecting satirical media, as well as the cultural landscape of the 20th century, with editor Al Feldstein increasing readership to more than two million during its 1973–1974 circulation peak.
Cover of the August 2017 issue
Harvey Kurtzman's cover for Mad No. 1 (cover-dated Oct./Nov. 1952)
With issue 24 (July 1955), Mad switched to a magazine format. The "extremely important message" was "Please buy this magazine!".
Actor Michael Biehn autographing a copy of Mad No. 268 (Jan. 1987), which parodies Biehn's film Aliens
Harvey Kurtzman was an American cartoonist and editor. His best-known work includes writing and editing the parodic comic book Mad from 1952 until 1956, and writing the Little Annie Fanny strips in Playboy from 1962 until 1988. His work is noted for its satire and parody of popular culture, social critique, and attention to detail. Kurtzman's working method has been likened to that of an auteur, and he expected those who illustrated his stories to follow his layouts strictly.
Author photo from Help! #7 (February 1961)
Kurtzman assisted on the Classics Illustrated version of Moby Dick in 1942 as his first assignment at Louis Ferstadt's studio.
Kurtzman worked for EC Comics from 1950 to 1956.
Kurtzman is best known for creating Mad in 1952.