Małgorzata Jamroży, known professionally as Margaret, is a Polish singer and songwriter. Before her mainstream debut, she performed with underground bands, recorded soundtracks for television commercials and films, and produced a fashion blog. Through her blogging, she was discovered by a talent agent who helped her secure a record deal with the label Extensive Music in 2012. She rose to prominence the following year with the single "Thank You Very Much", which was a moderate chart success in some European territories.

Melodifestivalen is an annual song competition organised by Swedish public broadcasters Sveriges Television (SVT) and Sveriges Radio (SR). It determines the country's representative for the Eurovision Song Contest, and has been staged almost every year since 1959. In the early 2000s, the competition was the most popular television program in Sweden; it is also broadcast on radio and the Internet. In 2012, the heats averaged 3.3 million viewers, and over an estimated four million people in Sweden watched the final, almost half of the Swedish population.