Malik Deshawn Cox, known by his stage name Memphis Bleek, is an American rapper. He first became known for his affiliation with fellow New York City-based rapper Jay-Z, with Cox often described as his hype man and protégé. Cox signed with his Roc-A-Fella Records label imprint in the late 1990s, through which he has released four major label studio albums: Coming of Age (1999), The Understanding (2000), M.A.D.E. (2003), and 534 (2005). He has since founded his own labels: Get Low Records in 1998, and Warehouse Music Group in 2016—through which he signed rapper Casanova.

Shawn Corey Carter, known by his stage name Jay-Z, is an American rapper, record producer, and entrepreneur. Known for his involvement in the success of other artists, he was named the greatest rapper of all time by Billboard and Vibe in 2023. He served as the president and chief executive officer of Def Jam Recordings from 2004 to 2007 before founding the entertainment company, Roc Nation the following year.