Mother Nature Network

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Mother Nature Network
MNN logo 4.jpg
Type of site
News and information related to sustainability and responsible living
Available in English
Headquarters Atlanta
Created by Joel Babbit & Chuck Leavell
Industry Media
Slogan(s) "Improve your world"
Launched 2009
Current status Active

Mother Nature Network ( is the most visited for-profit website in the world for news and information related to sustainability.[according to whom?] Founded in 2009 by former marketing executive Joel Babbit and Rolling Stones keyboardist Chuck Leavell, it is the flagship property of Narrative Content Group, whose equity partners include CNN and Discovery Communications.[1]

MNN generates more than 7 million visits per month and Narrative Content Group properties generate more than 10 million visits per month.[1] MNN is ranked #3 among environmental websites.[2]


As opposed to the technical and academic approach of most sites focused on sustainability, MNN is designed for a mainstream audience—with content that is easy-to-understand, non-political, and engaging. It covers a wide range of topics beyond traditional "green" issues – including family, pets, travel, health, home, and food.[3][4]

Board of directors[edit]

  • Joel Babbit, CEO of MNN, Narrative Content Group
  • Thomas Bell Jr., Chairman of Mesa Capital Partners (former Chairman and CEO of Young & Rubicam and Chairman of U.S. Chamber of Commerce)
  • Gerald Benjamin, Co-Founder and Managing Partner of Atlanta Equity
  • A.D. "Pete" Correll, Co-Founder and Chairman of Atlanta Equity (former Chairman and CEO of Georgia-Pacific Corporation)
  • Doug Hertz, CEO of United Distributors Inc. and Partner in the Atlanta Falcons
  • Chuck Leavell, Keyboardist for the Rolling Stones

Business model[edit]

MNN sells no traditional advertising, following instead a content marketing, sponsorship oriented model.[3] Sponsors include:

Nonprofit partners[edit]

MNN has worked with a wide range of nonprofit organizations, including:


  1. ^ a b " Analytics" SimilarWeb. Retrieved 2015-08-02.
  2. ^ "Top 50 sites in the world for Science > Environment" SimilarWeb. Retrieved 2015-08=02.
  3. ^ a b "Has Mother Nature found key to Web success?," USA Today (2012-12-24)
  4. ^ "Mother Nature becomes a dot-com," The Atlanta Journal-Constitution (2008-07-20)

External links[edit]