New Shepard is a fully reusable sub-orbital launch vehicle developed for space tourism by Blue Origin. The vehicle is named after Alan Shepard, who became the first American to travel into space and the fifth person to walk on the Moon. The vehicle is capable of vertical takeoff and landings. Additionally, it is also capable of carrying humans and customer payloads into a sub-orbital trajectory.

A reusable launch vehicle has parts that can be recovered and reflown, while carrying payloads from the surface to outer space. Rocket stages are the most common launch vehicle parts aimed for reuse. Smaller parts such as rocket engines and boosters can also be reused, though reusable spacecraft may be launched on top of an expendable launch vehicle. Reusable launch vehicles do not need to make these parts for each launch, therefore reducing its launch cost significantly. However, these benefits are diminished by the cost of recovery and refurbishment.