Norman Jesse Whitfield was an American songwriter and producer, who worked with Berry Gordy's Motown labels during the 1960s. He has been credited as one of the creators of the Motown Sound and of the late-1960s subgenre of psychedelic soul.

Motown is an American record label owned by the Universal Music Group. It was founded by Berry Gordy Jr. as Tamla Records on January 12, 1959, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau of motor and town, has become a nickname for Detroit, where the label was originally headquartered.