The Northland Region is the northernmost of New Zealand's 16 local government regions. New Zealanders sometimes refer to it as the Winterless North because of its mild climate all throughout the year. The main population centre is the city of Whangārei, and the largest town is Kerikeri. At the 2018 New Zealand census, Northland recorded a population growth spurt of 18.1% since the previous 2013 census, placing it as the fastest growing region in New Zealand, ahead of other strong growth regions such as the Bay of Plenty Region and Waikato.

Māori, or te reo Māori, commonly shortened to te reo, is an Eastern Polynesian language and the language of the Māori people, the indigenous population of mainland New Zealand. A member of the Austronesian language family, it is related to Cook Islands Māori, Tuamotuan, and Tahitian. The Maori Language Act 1987 gave the language recognition as one of New Zealand's official languages. There are regional dialects. Prior to contact with Europeans, Māori lacked a written language or script. Written Māori now uses the Latin script, which was adopted and the spelling standardised by Northern Māori in collaboration with English Protestant clergy in the 19th century.