Persuasion
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Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.
Persuasion, novel by Jane Austen, illustrated by C. E. Brock. For Sir Walter Elliot, baronet, the hints of Mr Shepherd, his agent, were quite unwelcome...
'The art of persuasion'— returning from a ball in India from "The Graphic", 1890
Belief
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A belief is a subjective attitude that a proposition is true or a state of affairs is the case. A subjective attitude is a mental state of having some stance, take, or opinion about something. In epistemology, philosophers use the term "belief" to refer to attitudes about the world which can be either true or false. To believe something is to take it to be true; for instance, to believe that snow is white is comparable to accepting the truth of the proposition "snow is white". However, holding a belief does not require active introspection. For example, few individuals carefully consider whether or not the sun will rise tomorrow, simply assuming that it will. Moreover, beliefs need not be occurrent, but can instead be dispositional.
Philosopher Jonathan Glover warns that belief systems are like whole boats in the water; it is extremely difficult to alter them all at once (for example, it may be too stressful, or people may maintain their biases without realizing it).
We are influenced by many factors that ripple through our minds as our beliefs form, evolve, and may eventually change.
Image: Religion collage updated