In Spanish football, the Trofeo Pichichi is awarded by the sports newspaper Marca to the top goalscorer of each La Liga season. Named after the Athletic Bilbao striker Rafael "Pichichi" Moreno, the trophy has been awarded annually since the 1952–53 season. All top scorers who preceded the award's creation were retroactively named Pichichi winners by Marca. Since the 2014–15 season, the top scorer of the Liga Iberdrola is also awarded the Pichichi Trophy.
Lionel Messi has won the award a record eight times, the most of any La Liga player in history
Telmo Zarra won the inaugural Pichichi Trophy in 1953 and amassed a total of six. He remains the Spanish player who has won the award the most times.
Quini won Pichichi Trophies with two different clubs.
Barcelona's Polish striker Robert Lewandowski is the current winner, having secured his first Pichichi Trophy in the 2022–23 campaign.
Marca, stylised as MARCA, is Spain's national daily sport newspaper owned by Unidad Editorial. The newspaper focuses primarily on football, in particular the day-to-day activities of Real Madrid, FC Barcelona, and Atlético Madrid. It has a daily readership of over 2.5 million, the highest in Spain for a daily newspaper, and more than half of Spain's total sports readership, as of 2007.
Marca's first publication. The caption reads: "Arm raised to the sportsmen of Spain".
Juan Ignacio Gallardo, Marca's editor since 2016.