Procol Harum were an English rock band formed in Southend-on-Sea, Essex, in 1967. Their best-known recording is the 1967 hit single "A Whiter Shade of Pale", one of the few singles to have sold more than 10 million copies. Although noted for their baroque and classical influence, Procol Harum's music is described as psychedelic rock and proto-prog with hints of the blues, R&B, and soul.

Southend-on-Sea, commonly referred to as Southend, is a coastal city and unitary authority area with borough status in southeastern Essex, England. It lies on the north side of the Thames Estuary, 40 miles (64 km) east of central London. It is bordered to the north by Rochford and to the west by Castle Point. It is home to the longest pleasure pier in the world, Southend Pier. London Southend Airport is located north of the city centre.