Rice Krispies is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world. Rice Krispies are made of crisped rice. When milk is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.
Rice Krispies
Rice Krispies displayed with other Kellogg's products in a 1948 ad
Breakfast cereal is a breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies.
Flaked breakfast cereal may be served in milk and topped with fruit such as raspberries.
A Quaker Oats advertisement circa 1900
1910 Kellogg's Corn Flakes advertisement
Breakfast cereals primarily marketed to children, such as Froot Loops, are commonly brightly colored and high in sugar.