S3 Graphics, Ltd. was an American computer graphics company. The company sold the Trio, ViRGE, Savage, and Chrome series of graphics processors. Struggling against competition from 3dfx Interactive, ATI and Nvidia, it merged with hardware manufacturer Diamond Multimedia in 1999. The resulting company renamed itself to SONICblue Incorporated, and, two years later, the graphics portion was spun off into a new joint effort with VIA Technologies. The new company focused on the mobile graphics market. VIA Technologies' stake in S3 Graphics was purchased by HTC in 2011.

Diamond Multimedia is an American company that specializes in many forms of multimedia technology. They have produced graphics cards, motherboards, modems, sound cards and MP3 players; however, the company began with the production of the TrackStar, a PC add-on card which emulated Apple II computers. They were one of the major players in the 2D and early 3D graphics card competition throughout the 1990s and early 2000s.