Shawn Peter Raul Mendes is a Canadian singer-songwriter. He gained a following in 2013, when he posted song covers on the video sharing platform Vine. The following year, he caught the attention of artist manager Andrew Gertler and Island Records A&R Ziggy Chareton, which led to him signing a deal with the record label. Mendes' self-titled debut EP was released in 2014, followed by his debut studio album Handwritten in 2015. Handwritten debuted atop the US Billboard 200, making Mendes one of five artists ever to debut at number one before the age of 18. The single "Stitches" reached number one in the UK and the top 10 in the US and Canada.

Vine was an American short-form video hosting service where users could share up to 10-second-long looping video clips. It was originally launched on January 24, 2013, by Vine Labs, Inc and Big Human. Bought by Twitter, Inc. in 2012 before its launch, the service was shut down on January 17, 2017, and the app was discontinued a few months later.