A sports agent is a legal representative for professional sports figures such as athletes and coaches. They procure and negotiate employment and endorsement contracts for the athlete or coach whom they represent. In addition to contract negotiations, sports agents may also help their clients with financial planning, legal issues, and marketing. They may work closely with financial advisors, lawyers, and marketing professionals on behalf of their clients.

Jerry Maguire is a 1996 American sports comedy-drama film directed, written, by Cameron Crowe. It was produced by Crowe and James L. Brooks for Gracie Films and distributed by TriStar Pictures. It stars Tom Cruise as the sports agent Jerry Maguire, alongside Cuba Gooding Jr., Renée Zellweger, Kelly Preston, Jerry O'Connell, Jay Mohr, Bonnie Hunt and Regina King. It was released in North American theaters on December 13, 1996.