The Super Bowl XLVII halftime show occurred on February 3, 2013, at the Mercedes-Benz Superdome in New Orleans as part of Super Bowl XLVII. Beyoncé headlined with special guests Kelly Rowland and Michelle Williams from Destiny's Child. It was critically acclaimed, becoming the then second most watched show in Super Bowl history with 110.8 million viewers, behind the previous year's Super Bowl XLVI halftime show record.

Super Bowl XLVII was an American football game between the American Football Conference (AFC) champion Baltimore Ravens and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion for the 2012 season. The Ravens defeated the 49ers by the score of 34–31, handing the 49ers their first Super Bowl loss in their franchise history. The game was played on Sunday, February 3, 2013, at the Mercedes-Benz Superdome in New Orleans, Louisiana. This was the tenth Super Bowl to be played in New Orleans, equaling Miami's record of ten in an individual city. This was the first Super Bowl to be held in New Orleans since Super Bowl XXXVI and it was the first to be played there since Hurricane Katrina struck the city in 2005.