Swanage is a coastal town and civil parish in the south east of Dorset, England. It is at the eastern end of the Isle of Purbeck and one of its two towns, approximately 6+1⁄4 miles (10 km) south of Poole and 25 miles (40 km) east of Dorchester. In the 2011 census the civil parish had a population of 9,601. Nearby are Ballard Down and Old Harry Rocks, with Studland Bay and Poole Harbour to the north. Within the parish are Durlston Bay and Durlston Country Park to the south of the town. The parish also includes the areas of Herston, just to the west of the town, and Durlston, just to the south.

Dorset is a ceremonial county in South West England. It is bordered by Somerset to the north-west, Wiltshire to the north and the north-east, Hampshire to the east, the Isle of Wight across the Solent to the south-east, the English Channel to the south, and Devon to the west. The largest settlement is Bournemouth, and the county town is Dorchester.