Swiss chocolate is chocolate produced in Switzerland. While cacao beans and other ingredients, such as sugar cane, originate from outside Switzerland, the actual production of the chocolate must take place in Switzerland. Switzerland's chocolates have earned an international reputation for high quality with many famous international chocolate brands.
A variety of chocolate barks sold in a Zurich store
A lady being served chocolate (1754 painting by Jean-Étienne Liotard)
Daniel Peter: milk chocolate
Rodolphe Lindt: conching
Milk chocolate is a form of solid chocolate containing cocoa, sugar and milk. It is the most consumed type of chocolate, and is used in a wide diversity of bars, tablets and other confectionery products. Milk chocolate contains smaller amounts of cocoa solids than dark chocolates do, and contains milk solids. While its taste has been key to its popularity, milk chocolate was historically promoted as a healthy food, particularly for children.
A Milka chocolate bar, 30% cocoa.
Daniel Peter, Swiss chocolatier who combined chocolate and milk
1905 ad for Gala Peter stating "The world's first milk chocolate"
Since its beginning, milk chocolate has been associated with Alpine scenery.