Teen Vogue

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Teen Vogue
Nat Wolff and Charli XCX, Teen Vogue June-July 2015.jpg
Nat Wolff and Charli XCX on the cover of the June/July 2015 issue
Editor Elaine Welteroth
Categories Teen magazine
Frequency Quarterly
Publisher Condé Nast
Total circulation
Year founded 2004
Company Advance Publications
Country United States
Language English
Website www.teenvogue.com
ISSN 1540-2215

Teen Vogue is a US magazine which was launched in 2004 as a sister publication to Vogue, targeted at teenage girls. Like Vogue, it includes stories about fashion and celebrities,[2] since 2015, following a steep decline in sales, the magazine has cut back on its print distribution in favor of online content, and moved its focus away from shopping and fashion features into more topical content, including politics and current affairs.[3][4][5][6]


Teen Vogue was established in 2003, as a spinoff of Vogue, and led by former Vogue fashion editor Amy Astley, under the guidance of Anna Wintour.[7] The magazine is published in a smaller 6¾"x9" format to afford it more visibility on shelves and some flexibility getting into a digest size slot at checkout stands.[8]

Teen Vogue suffered from the same sales decline that hit all teen fashion magazines in the new millennium, its single-copy sales dropped 50 percent in the first six months of 2016. [9][10]

In May 2016, Elaine Welteroth was appointed as editor, replacing the founding editor-in-chief Amy Astley, her appointment at 29 saw her become the youngest editor-in-chief in Condé Nast's history, and the second African-American.[5] She works closely with digital editorial director Phillip Picardi and creative director Marie Suter.[4]

In November 2016, it was announced Teen Vogue would start publishing quarterly, cutting back from ten issues per year to four issues per year, following the December/January 2017 issue.[11]The first quarterly issue, stated Condé Nast, would focus on "young love."[12]

In December 2016, the magazine published an opinion article by Lauren Duca, the magazine’s weekend editor, entitled "Donald Trump Is Gaslighting America."[13] Within weeks, the essay had been viewed 1.2 million times, and on NPR's All Things Considered, David Folkenflik described the essay as signaling a shift in the magazine's emphasis toward more political and social engagement.[14] According to The New York Times, many media observers were "surprised to see a magazine for teenagers making such a strong political statement,"[15] although Folkenflik acknowledged he drew criticism for expressing this surprise and at Slate, Mark Joseph Stern argued the essay was consistent with the magazine's record, since the appointment of Welteroth and Picardi, as a "teen glossy with seriously good political coverage and legal analysis, an outlet for teenagers who—shockingly!—are able to think about fashion and current events simultaneously."[16] At The Atlantic, Sophie Gilbert similarly noted, "The pivot in editorial strategy has drawn praise on social media, with some writers commenting that Teen Vogue is doing a better job of covering important stories in 2016 than legacy news publications."[17]

In April 2017, Elaine Welteroth was named editor-in-chief of Teen Vogue, she first arrived as editor and jointly oversee the title along Phillip Picardi, digital editorial director, and Marie Suter, creative director. From now on, Welteroth will be in charge.[18][19][20] On April 29, 2017, Condé Naste officially named Welteroth editor-in-chief of Teen Vogue.[21]

See also[edit]


  1. ^ Clifford, Stephanie (October 11, 2008). "Hearst to Close CosmoGirl, But Its Web Site Survives". The New York Times. Retrieved April 10, 2010. 
  2. ^ Granatstein, Lisa (June 10, 2002). "CN, Teen Vogue Go Steady". MediaWeek. p. 8. Retrieved April 10, 2010. 
  3. ^ http://adage.com/article/media/teen-vogue-cutting-back-issues-year/306647/
  4. ^ a b Sherman, Lauren (4 August 2016). "Inside the New Teen Vogue". Retrieved 12 December 2016. 
  5. ^ a b Parkinson, Hannah Jane (12 December 2016). "Who will take on Donald Trump? Teen Vogue". The Guardian. Retrieved 12 December 2016. 
  6. ^ Browning, Laura (2 December 2016). "A user’s guide to Teen Vogue, which is quietly doing very good journalism". Retrieved 12 December 2016. 
  7. ^ Gilbert, Sophie. "Teen Vogue's Political Coverage Isn't Surprising". The Atlantic. Retrieved 2017-03-13. 
  8. ^ Teen Vogue. April 2010. 
  9. ^ http://adage.com/article/media/teen-vogue-cutting-back-issues-year/306647/
  10. ^ http://nypost.com/2016/11/07/teen-vogue-cuts-circulation-focuses-on-digital/
  11. ^ Hyland, Véronique (7 November 2016). "Teen Vogue Will Now Only Publish 4 Issues a Year". Retrieved 12 December 2016. 
  12. ^ http://adage.com/article/media/teen-vogue-cutting-back-issues-year/306647/
  13. ^ Mettler, Katie (12 Dec 2016). "In ‘scorched-earth’ op-ed, a Teen Vogue writer says Trump is ‘gaslighting America’". Washington Post. Retrieved 24 December 2016. 
  14. ^ Folkenflick, David (December 23, 2016). "Trump Essay Signals Shift In Approach For 'Teen Vogue'". All Things Considered. NPR. Retrieved January 8, 2017. 
  15. ^ North, Anna (19 Dec 2016). "The Teen's Guide to the Trump Presidency’". The New York Times. Retrieved 24 December 2016. 
  16. ^ Stern, Mark Joseph (December 12, 2016). "Teen Vogue’s Fiery Trump Takedown Shouldn’t Be a Surprise. Teen Vogue Rocks.". Slate. Retrieved January 8, 2016. 
  17. ^ Gilbert, Sophie (December 12, 2016). "Teen Vogue's Political Coverage Isn't Surprising". The Atlantic. Retrieved 9 January 2017. 
  18. ^ Steigrad, Alexandra (2017-04-27). "Teen Vogue Makes it Official, Appoints Elaine Welteroth Editor in Chief". WWD. Retrieved 2017-04-27. 
  19. ^ "Teen Vogue Names Elaine Welteroth Editor-in-Chief, Safilo Appoints Board Chairman and More...". The Business of Fashion. 2017-04-27. Retrieved 2017-04-27. 
  20. ^ Steigrad, Alexandra (2016-05-19). "Teen Vogue’s Amy Astley Appointed Editor in Chief of Architectural Digest". WWD. Retrieved 2017-04-27. 
  21. ^ "Teen Vogue Makes It Official, Appoints Elaine Welteroth Editor in Chief". WWD. 29 April 2017. 

External links[edit]