Tomislav was the first king of Croatia. He became Duke of Croatia c. 910 and was crowned king in 925, reigning until 928. During Tomislav's rule, Croatia forged an alliance with the Byzantine Empire against Bulgaria. Croatia's struggles with the First Bulgarian Empire eventually led to war, which culminated in the decisive Battle of the Bosnian Highlands in 926. In the north, Croatia often clashed with the Principality of Hungary; the state retained its borders and, to some extent, expanded with the disintegrated Lower Pannonia.

The First Bulgarian Empire was a medieval state that existed in Southeastern Europe between the 7th and 11th centuries AD. It was founded in 680–681 after part of the Bulgars, led by Asparuh, moved south to the northeastern Balkans. There they secured Byzantine recognition of their right to settle south of the Danube by defeating – possibly with the help of local South Slavic tribes – the Byzantine army led by Constantine IV. During the 9th and 10th century, Bulgaria at the height of its power spread from the Danube Bend to the Black Sea and from the Dnieper River to the Adriatic Sea and became an important power in the region competing with the Byzantine Empire.