Tourism in Albania has been a key element to the country's economic activity and is constantly developing. Albania is characterized by its rich archaeological and cultural heritage dating back to the classical period when Illyrians and Ancient Greeks inhabited the region. Over the course of history, the territory of Albania was occupied and populated by Romans, Byzantines, Venetians and Ottomans. Notably the country features unspoiled beaches, mountainous landscapes, traditional cuisine, archaeological artifacts, unique traditions, low prices and the wild atmosphere of the countryside.

Albania, officially the Republic of Albania, is a country in Southeast Europe. It is in the Balkans, on the Adriatic and Ionian Seas within the Mediterranean Sea, and shares land borders with Montenegro to the northwest, Kosovo to the northeast, North Macedonia to the east and Greece to the south. Spanning an area of 28,748 km2 (11,100 sq mi), it has a varied range of climatic, geological, hydrological and morphological conditions. Albania's landscapes range from rugged snow-capped mountains in the Albanian Alps and the Korab, Skanderbeg, Pindus and Ceraunian Mountains, to fertile lowland plains extending from the Adriatic and Ionian seacoasts. Tirana is the capital and largest city in the country, followed by Durrës, Vlorë, and Shkodër.