Toy Story is an American media franchise owned by The Walt Disney Company. It centers on toys that, unknown to humans, are secretly living, sentient creatures. It began in 1995 with the release of the animated feature film of the same name, which focuses on a diverse group of toys featuring a classic cowboy doll named Sheriff Woody and a modern spaceman action figure named Buzz Lightyear.

A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pets. Toys can provide utilitarian benefits, including physical exercise, cultural awareness, or academic education. Additionally, utilitarian objects, especially those which are no longer needed for their original purpose, can be used as toys. Examples include children building a fort with empty cereal boxes and tissue paper spools, or a toddler playing with a broken TV remote control. The term "toy" can also be used to refer to utilitarian objects purchased for enjoyment rather than need, or for expensive necessities for which a large fraction of the cost represents its ability to provide enjoyment to the owner, such as luxury cars, high-end motorcycles, gaming computers, and flagship smartphones.