Verdeca is a white Italian wine grape variety that is primarily grown in Apulia in southern Italy where ampelographers believe that the grape may have originated. In Apulia, it is one of the main grapes in the Denominazione di origine controllata wines of Locorotondo DOC and Martina Franca DOC along with Bianco d'Alessano. In Campania, it is grown on the slopes of Mount Vesuvius where it used as a blending variety with Falanghina, Coda di volpe and Greco in both the white wines and the sweet dessert wine of the region, Lacryma Christi. It is also a minor component used in the some vermouth production.

Locorotondo is a town and municipality of the Metropolitan City of Bari, Apulia, southern Italy, with a population of about 14,000. It is situated between Martina Franca and Alberobello in the Valle d'Itria, a green stretch of countryside dotted with the famous whitewashed cone-roofed trulli houses. Locorotondo is one of I Borghi più belli d'Italia and it has been awarded the Orange Flag of the Touring Club of Italy due to the harmony of its shapes and the accessibility of the old town, as it can be easily visited on foot. It is an intricate network of little streets lined with old buildings and it is known for its typical houses called "Le Cummerse", which have a regular geometric shape and a sloping roof made of two different layers of limestone slabs. These dwellings have nowadays been renovated and offered to visitors in the form of scattered hotels.