WCCO is a commercial AM radio station located in Minneapolis, Minnesota, and owned by Audacy, Inc. Its studios and offices are located on Second Avenue South in Downtown Minneapolis. WCCO features a news/talk format, with frequent newscasts and sports programming. Local hosts are heard most hours of the day and evening, including Chad Hartman, Vineeta Sawkar, Paul Douglas, Jordana Green and Adam Carter, Jason DeRusha, and Henry Lake. Overnight, two syndicated shows are carried: Our American Stories with Lee Habeeb and America in the Morning with John Trout. World and national news is supplied by CBS News Radio. WCCO is the flagship radio station for the Minnesota Twins baseball team and the Minnesota Timberwolves basketball team.

General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Wheaties, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals.