WCGV-TV was a television station in Milwaukee, Wisconsin, United States, which operated from 1980 to 2018. In its latter years, it was owned by Sinclair Broadcast Group as an affiliate of MyNetworkTV; it had common ownership with CW affiliate WVTV. WCGV-TV's operations were last housed at WVTV's studio facilities on Milwaukee's northwest side; the station's transmitter was located on the Milwaukee PBS tower on North Humboldt Boulevard in Milwaukee's Estabrook Park neighborhood.

Sinclair, Inc., doing business as Sinclair Broadcast Group, is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, the company is the second-largest television station operator in the United States by number of stations, owning or operating a total of 193 stations across the country in over 100 markets, and is the largest owner of stations affiliated with Fox, NBC, CBS, ABC, MyNetworkTV, and The CW. Sinclair also owns four digital multicast networks, and sports-oriented cable networks. On June 2, 2021, it was announced that Sinclair had become a Fortune 500 company, having reached 2020 annual revenues of US$5.9 billion.