"We choose to go to the Moon", formally the Address at Rice University on the Nation's Space Effort, is a September 12, 1962, speech by United States President John F. Kennedy to bolster public support for his proposal to land a man on the Moon before 1970 and bring him safely back to Earth. Kennedy gave the speech, largely written by presidential advisor and speechwriter Ted Sorensen, to a large crowd at Rice University Stadium in Houston, Texas. In his speech, Kennedy characterized space as a new frontier, invoking the pioneer spirit that dominated American folklore. He infused the speech with a sense of urgency and destiny, and emphasized the freedom enjoyed by Americans to choose their destiny rather than have it chosen for them. Although he called for competition with the Soviet Union, Kennedy also proposed making the Moon landing a joint project. The speech resonated widely and is still remembered, although at the time there was disquiet about the cost and value of the Moon-landing effort. Kennedy's goal was realized posthumously, in July 1969, with the Apollo program's successful Apollo 11 mission.

John Fitzgerald Kennedy, often referred to as JFK, was an American politician who served as the 35th president of the United States from 1961 until his assassination in 1963. He was the youngest person elected president. Kennedy served at the height of the Cold War, and the majority of his foreign policy concerned relations with the Soviet Union and Cuba. A Democrat, Kennedy represented Massachusetts in both houses of the United States Congress prior to his presidency.