West Bromwich, commonly known as West Brom, is a market town in the borough of Sandwell, West Midlands, England. Historically part of Staffordshire, it is 7 miles northwest of Birmingham. West Bromwich is part of the area known as the Black Country, in terms of geography, culture and dialect. West Bromwich had a population of 103,112 in the 2021 Census.

Sandwell is a metropolitan borough of the West Midlands county in England. The borough is named after the Sandwell Priory, and spans a densely populated part of the West Midlands conurbation. Sandwell Metropolitan Borough Council defines the borough as the six amalgamated towns of Oldbury, Rowley Regis, Smethwick, Tipton, Wednesbury and West Bromwich. Rowley Regis includes the towns of Blackheath and Cradley Heath.