West Kensington, formerly North End, is an area in the ancient parish of Fulham, in the London Borough of Hammersmith and Fulham, England, 3.4 miles (5.5 km) west of Charing Cross. It covers most of the London postal area of W14, including the area around Barons Court tube station, and is defined as the area between Lillie Road and Hammersmith Road to the west, Fulham Palace Road to the south, Hammersmith to the north and West Brompton and Earl's Court to the east. The area is bisected by the major London artery the A4, locally known as the Talgarth Road. Its main local thoroughfare is the North End Road.

The London Borough of Hammersmith and Fulham is a London borough in West London and which also forms part of Inner London. The borough was formed in 1965 from the merger of the former Metropolitan Boroughs of Hammersmith and Fulham. The borough borders Brent to the north, the Royal Borough of Kensington and Chelsea to the east, Wandsworth to the south, Richmond upon Thames to the south west, and Hounslow and Ealing to the west.