Wog is a racial slur used to refer, in British English, to black and South Asian people, and, in Australian English, to people from the Mediterranean region. Whilst it is extremely derogatory in British English, in Australian English it may be considered non-offensive depending on how the word is used, due to reclamation and changing connotations.

In linguistics, reappropriation, reclamation, or resignification is the cultural process by which a group reclaims words or artifacts that were previously used in a way disparaging of that group. It is a specific form of a semantic change. Linguistic reclamation can have wider implications in the fields of discourse and has been described in terms of personal or sociopolitical empowerment.