Yvon Chouinard
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Yvon Chouinard is an American rock climber, environmentalist, philanthropist, and outdoor industry businessman. His company, Patagonia, is known for its commitment to protecting the environment. He was named one of the 100 most influential people in the world by Time magazine in 2023.
Chouinard in 1975
Chouinard with equipment for rock climbing, including Hexentrics, c. 1972. Photo by Tom Frost.
Patagonia, Inc.
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Patagonia, Inc. is an American retailer of outdoor recreation clothing. It was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Patagonia operates stores in more than 10 countries globally, as well as factories in 16 countries.
Mannequin dressed in Patagonia clothing and gear
A Patagonia garment with a label saying "Vote the Assholes Out", which it featured in the lead-up to the 2020 United States elections.