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Nine ninety nine.jpg
Theatrical poster
Directed by Tatia Rosenthal
Written by
Music by Christopher Bowen
Distributed by
Release date
4 September 2008 (Toronto)
Running time
78 minutes
  • Australia
Language English

$9.99 is a 2008 Australian stop-motion adult animated drama film written and directed by Tatia Rosenthal, with the screenplay by Etgar Keret.[1] The film marks the third collaboration between Rosenthal and Keret. It features a voice cast of Geoffrey Rush, Samuel Johnson, Anthony LaPaglia and Claudia Karvan.


The film mainly focuses on 28-year-old Dave Peck, who is unemployed but prefers the search for the meaning of life to the search for gainful employment. While looking in a magazine, Dave finds an advertisement for a book that will tell him the meaning of life "for the low price of $9.99." Dave, fascinated by this, begins his journey in his Sydney apartment to find the true meaning of life.

As the film progresses, stories of Dave's family and neighbours are woven in and examine the post-modern meaning of hope.



  • Production Designer – Melinda Doring
  • Original Music – Christopher Bowen
  • Camera (colour) – Susan Stitt, James Lewis, Richard Bradshaw

Release and reception[edit]

$9.99 premiered at the Toronto International Film Festival on 4 September 2008.[2] The film was then released in Los Angeles and New York on 19 June 2009 and then in Australia on 17 September 2009. Upon release, the film earned mostly positive reviews. As of July 2012, it holds a "Fresh" score of 75 per cent on the film review website Rotten Tomatoes with an average rating of 6.6 out of 10.[3] Metacritic gave the film 68/100 based on 15 critics giving it generally favorable reviews.[4]

Box office[edit]

$9.99 took $47,300 at the box office in Australia.[5] The film's worldwide total was $708,354.[6]

Awards and nominations[edit]

  • Winner of the Audience Award for best feature at FICCO 2009
  • Winner of EXXONMOBIL best female director Award at FICCO 2009
  • Winner of Anima Brussels BeTV best feature Award 2009
  • Winner of the Grand Prize at Monstra Lisbon Animated film Festival 2009

The film has been nominated for the Annie Awards for Best Animated Feature and Directing in an Animated Feature Production.


  1. ^ Thompson, Anne (12 November 2008). "Can $9.99 Get You an Oscar These Days? (Maybe in the Toon Category)". Variety: Thompson on Hollywood. Reed Business Information. Archived from the original on 5 January 2009. Retrieved 10 December 2008. 
  2. ^ "Toronto festival to screen six Australian films" (Press release). Screen Australia. 20 August 2008. Archived from the original on 9 February 2011. Retrieved 25 November 2010. 
  3. ^ "$9.99". Rotten Tomatoes. Archived from the original on 20 July 2009. Retrieved 14 July 2012. 
  4. ^ "$9.99 at Metacritic". Metacritic. Retrieved 26 May 2012. 
  5. ^ [1] Film Victoria - Australian Films at the Australian Box Office.
  6. ^ "$9.99 Budget at Box Office Mojo". Retrieved 26 May 2012. 

External links[edit]