¿Quién es la máscara? is an Argentine talent reality television series produced by Telefe and Paramount Networks Americas. It is based on the South Korean television show King of Mask Singer created by Seo Chang-man. The series is hosted by Natalia Oreiro and premiered on September 12, 2022, with the series finale airing on October 13.

Natalia Marisa Oreiro Iglesias is a Uruguayan actress, singer, songwriter, model, television presenter and fashion designer. She began her career in telenovelas but since 2008 she has switched to work primarily in films. Oreiro has worked on social awareness shows and events for organizations like Greenpeace and UNICEF, the latter of which designated her as ambassador for Argentina and Uruguay in September 2011.