The .30-30 Winchester cartridge was first marketed for the Winchester Model 1894 lever-action rifle in 1895. The .30-30, as it is most commonly known, along with the .25-35 Winchester, was offered that year as the United States' first small-bore sporting rifle cartridges designed for smokeless powder. Since its introduction, it has been utilized alongside the development of flatter shooting cartridges, most prominently those derived from designs subsidized by interest in military expenditures, yet the .30-30 has remained in widespread use almost entirely because of reliable effectiveness in civilian applications, proven by putting food on the table for millions of people within a practical range of hunting situations.

The Winchester Model 1894 rifle is a lever-action repeating rifle that became one of the most famous and popular hunting rifles of all time. It was designed by John Browning in 1894 and originally chambered to fire two metallic black powder cartridges, the .32-40 Winchester and .38-55 Winchester. It was the first rifle to chamber the smokeless powder round, the .30 WCF in 1895. In 1901, Winchester created the new .32 Winchester Special caliber with production of rifles starting in 1902.