100% Pure Love

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"100% Pure Love"
100 percent pure love.jpg
Single by Crystal Waters
from the album Storyteller
Released May 10, 1994
Recorded 1993
Length 4:40
Label Mercury
  • Crystal Waters
  • Teddy Douglas
  • Thomas Davis
  • Jay Steinhour
  • Douglas
  • Steinhour
Crystal Waters singles chronology
"You Turn Me On"
"100% Pure Love"
"What I Need"
"You Turn Me On"
"100% Pure Love"
"What I Need"

"100% Pure Love" is a 1994 single recorded by house musician Crystal Waters and inspired by her relationship at the time. The singer says she chose the stylings of the song as a reaction to the popularity of gangsta rap during the mid-1990s in the United States.[1]

Looking to write a positive song, she sent an early draft to her production team Basement Boys who "hated the hook" but "loved the verses." Originally the song was built on the lyrics, "the beat goes boom," before she went back to the drawing board and considered the reasons she was writing the song in the first place. "From the back to the middle and around again, I'm going to be there 'til the end, 100% pure love," emerged as the next draft and became the lyrics in the completed version of the song.[1]

The single reached number 11 on the Billboard Hot 100, number 1 on the Hot Dance Club Play chart, number 38 on the US R&B chart, and number 15 in the UK. The single spent a total of 45 weeks on the Billboard Hot 100 chart, becoming one of the longest charting singles in the US to date, the song won Waters a Billboard Award for Top-Selling Hot Dance Music Club Play Single at the 1994 Billboard Music Awards. The song was certified Gold in the United States.

The music video, directed by Matthew Rolston and choreographed by Michael K. Williams (who later went on to star as Omar Little on The Wire), was also nominated for Best Dance Video at the 1994 MTV Video Music Awards.

Music video[edit]

Track listings[edit]

Australian CD single[edit]

  1. "100% Pure Love" (Radio Mix) - 3:06
  2. "100% Pure Love" (Club Mix) - 8:04
  3. "100% Pure Love" (Gumbo Mix) - 5:22



External links[edit]