The 1904 Florida gubernatorial election was held on November 8, 1904. Democratic nominee Napoleon B. Broward defeated Republican nominee Matthew B. MacFarlane with 79.16% of the vote.

Napoleon Bonaparte Broward was an American river pilot, captain, and politician. He was elected as the 19th governor of the U.S. state of Florida, serving from January 3, 1905, to January 5, 1909. He was most widely known for his major project to drain the Everglades, to recover land for agricultural cultivation. As governor, he built alliances with the federal government to gain funds for this project. In 1915, the newly formed Broward County was named in his honor.