The 17th Cannes Film Festival was held from 29 April to 14 May 1964. On this occasion, the Palme d’Or was renamed "Grand Prix du Festival International du Film", a name that remained in use through 1974, after which it became the Palme d'Or again.

Greed in the Sun is a 1964 French-Italian adventure film directed by Henri Verneuil. The film was entered into the 1964 Cannes Film Festival.