The 1972–73 season of the European Cup football club tournament was won for the third consecutive time by Ajax in the final against Juventus at Red Star Stadium in Belgrade. The win by Ajax resulted in the fourth consecutive championship by a Dutch team. Since Ajax had won the cup for a third time, they got to keep the full size copy of the cup. Because the reigning European champions were also champions of their own league, and neither Albania nor Northern Ireland sent their champions, the number of participating clubs dropped from 33 to 30.
The Stadion FK Crvena Zvezda in Belgrade hosted the final.
Amsterdamsche Football Club Ajax, also known as AFC Ajax, Ajax Amsterdam, or commonly Ajax, is a Dutch professional football club based in Amsterdam, that plays in the Eredivisie, the top tier in Dutch football. Historically, Ajax is the most successful club in the Netherlands, with 36 Eredivisie titles and 20 KNVB Cups. It has continuously played in the Eredivisie since the league's inception in 1956, and along with Feyenoord and PSV Eindhoven, it is one of the country's "big three" clubs that have dominated that competition.
Johan Cruyff played at Ajax from 1959 to 1973, and from 1981 to 1983, winning 3 European Cups; his No. 14 is the only squad number Ajax has ever retired. Cruyff came back to manage the club from 1985 to 1988.
Against Panathinaikos in the 1971 European Cup Final
Cruijff, seen here with van Basten and Rijkaard, returned as manager in 1985.
Het Houten Stadion, Ajax's first venue, c. 1917–18