NBA on CBS
The NBA on CBS is the branding, used for weekly broadcasts of National Basketball Association games produced by CBS Sports, the sports division of the CBS television network in the United States. CBS aired NBA games from the 1973–1974 NBA season until the 1989–90 NBA season. During CBS' first few years of covering the NBA, CBS was accused of mishandling their NBA telecasts. Among the criticisms included CBS playing too much loud music, the lack of stability with the announcers, regionalizing telecasts, billing games as being between star players instead of teams, devoting too much attention to the slam dunk in instant replays. Regular features included a pre-game show that consisted of mini-teams of celebrities, active and former NBA players competing against each other, a halftime show called Horse; the NBA took notice of the criticisms and managed to persuade CBS to eliminate its original halftime show. In its place, came human-interest shows about the players. There was a possibility that CBS would start televising a single national game on Sunday afternoons.
Other adjustments that CBS made in hopes of improving its coverage included hiring reporter Sonny Hill to cover the league on a full-time basis. CBS put microphones and cameras on team huddles to allow viewers to see and hear coaches at work. CBS introduced a halftime segment called Red Auerbach on Roundball, featuring the Hall of Fame Boston Celtics coach; the segment intended to not only educate CBS' viewers about the complexities of the pro game, but to teach young players how to improve their skills. They subtly introduced audiences to an all-star team based on Auerbach's criteria such as screening and passing. In a Red on Roundball halftime segment which appeared on CBS' NBA telecasts in the 1973–74 season and referee Mendy Rudolph discussed and demonstrated the practice of flopping with obvious disapproval. During the 1976–77 season, the NBA's first after the ABA–NBA merger brought the American Basketball Association into the league, CBS held a slam dunk contest that ran during halftime of the Game of the Week telecasts.
Don Criqui was the host of this particular competition. The final, which pitted Larry McNeill of the Golden State Warriors against eventual winner Darnell "Dr. Dunk" Hillman of the Indiana Pacers, took place during Game 6 of the 1977 NBA Finals. At the time of the final, Hillman's rights had been traded to the New York Nets, but he had not yet signed a contract. Since he was not a member of any NBA team, instead of wearing a jersey, he competed in a plain white tank top. For the post-competition interview, Hillman donned a shirt with the words "Bottle Shoppe" – the name of an Indianapolis liquor store, still in existence, was the sponsor of a city parks softball league team for which Hillman played left field. Other players to compete in the slam dunk tournament included Julius Erving, George Gervin, Kareem Abdul-Jabbar and Moses Malone. CBS, anxious for star power gave David Thompson the opportunity to be eliminated three times. During the 1977–78 season, CBS held a H-O-R-S-E competition at halftime of the Game of the Week telecasts.
Again, Don Criqui hosted with Mendy Rudolph officiating. 32 players, including Rick Barry, Pete Maravich, George Gervin, JoJo White, Doug Collins, Paul Westphal and Bob McAdoo, competed in a round-robin single-elimination tournament each week. Barry was eliminated in the first round by journeyman Earl Tatum of the Los Angeles Lakers. Maravich and Westphal made it all the way to the final, scheduled to take place at halftime of Game 2 of the 1978 NBA Finals. However, Maravich was injured and unavailable, so CBS instead had Westphal shoot a free-throw against "Bag-Man". Westphal, with a bag over his head as well, made the free throw while Barry missed, CBS awarded him the trophy. From 1975 to 1979, CBS aired. During this era, CBS aired weeknight playoff games from earlier rounds on tape delay at 11:30 p.m. Eastern Time. CBS continued this practice until at least the mid-1980s. CBS did not want sportscasters to give the final score on the late-evening newscasts aired by its local affiliates; the network preferred the games to not be over by that time if they were going to be aired on tape that night.
Most CBS games were either 9:00 p.m. local starts. For instance, CBS aired Games 1–3 of the 1981 Western Conference Finals, between the Houston Rockets and Kansas City Kings. Both Western Conference teams finished the regular season with a record 40–42, instead of the Eastern Conference Finals between the Boston Celtics and Philadelphia 76ers. 1986 was the last year that CBS aired an NBA playoff game on tape delay. The network's final delayed playoff broadcast was Game 3 of the playoff series between the Los Angeles Lakers and Houston Rockets; the game aired at 11:30 p.m. Eastern Time after having a 9:30 p.m. tip. WCPO in Cincinnati, a CBS affiliate during the NBA on CBS era, did not carry many regular season games in the 1970s, deciding to run movies and other programming instead; the city had lost the Cincinnati Royals when they moved to Kansas City and Omaha in 1972. As an ABC affilia
Cedric Bryan Maxwell is an American retired professional basketball player now in radio broadcasting. Nicknamed "Cornbread", he played 11 seasons in the National Basketball Association, played a key role in two championships with the Boston Celtics. Maxwell was a star forward/center for the UNC Charlotte 49ers. Among the 49ers, Maxwell ranks 6th all-time in points scored and his #33 jersey was retired in 1977, when he led UNC Charlotte to the NCAA Final Four. Upon completion of his career at Charlotte, Maxwell was the 12th overall pick in the 1977 NBA draft, he was drafted by the Boston Celtics. During his time at UNC Charlotte, he was initiated in Omega Psi Phi Fraternity, Inc. via the Epsilon Zeta Chapter. Maxwell made an impact in his second season with the Celtics. While Boston was mired in an otherwise awful 1978-79 season, as they awaited Larry Bird's decision to sign with the franchise, the second-year power forward averaged 19.0 points and 9.9 rebounds per game. The Celtics would go just 29-53 on the year, but the young Maxwell's potential, along with the promising addition of Bird and others, set the stage for what would become an NBA dynasty.
Maxwell was best known for his moves beneath the basket. He was effective in the low post, faking defenders into the air, drawing contact making high percentage shots using either his jump-hook close to the basket or going up against the glass, it was rare that Maxwell took an outside jump shot when Celtic teammates like Bird or Tiny Archibald were on the floor. This helped the Celtics run a balanced offense with a formidable inside game, hard for most teams to defend. Maxwell, in addition to being a dangerous scorer and a colorful character, was a clutch performer in the playoffs. Maxwell was named MVP of the 1981 NBA Finals. Three years Maxwell scored 24 points against the Los Angeles Lakers in the decisive game-seven victory during the 1984 NBA Finals. Before the game, he told his teammates to "climb on my back, boys." Maxwell's colorful side was on display in the series as he mocked second-year Laker forward James Worthy's inability to make free throws during overtime of game 4 by walking across the lane between free throws with his hands around his own neck, suggesting Worthy's choking under pressure.
Maxwell made fun of Kurt Rambis prior to Game 4 of the 1984 Finals, wearing Rambis's trademark glasses and inadvertently missing a long range shot in front of loyal Rambis fans known as the "Rambis Youth". The following season, after an injury, Maxwell lost his starting role to Kevin McHale, who had spent two seasons coming off the bench and was in the process of winning his 2nd consecutive Sixth Man of the Year. Maxwell was traded, with a draft pick, on September 6, 1985, to the Los Angeles Clippers for center Bill Walton. Maxwell spent a season and a half with the Clippers before being dealt to the Houston Rockets in January, 1987, for two draft picks, he retired from the NBA after the 1987-88 season, having scored 10,465 points and pulled down 5,261 rebounds over the course of 11 seasons, which averages over the course of his career to 12.5 points and 6.3 rebounds a game. Maxwell was the 22nd former Celtic to have his jersey retired by the Celtics, he is now a radio broadcaster for WBZ-FM in Boston, where he announces Boston Celtics games with Sean Grande and lives in Weston, Massachusetts.
He was a frequent co-host on WEEI's sports talk radio shows, such as The Big Show with former Celtics TV announcer Glenn Ordway, before Ordway parted with the station. He made guest appearances with the successor program Holley. In June 2013, Grande and Maxwell began co-hosting a new show, Celtics Summer Cooler, a weekly offseason update on the Celtics. Maxwell came under fire for comments he made on the air during a game in 2007. Unhappy with the officiating of referee Violet Palmer, he told listeners that Palmer should "go back to the kitchen" and "make me some bacon and eggs". Maxwell apologized during a subsequent broadcast. On the March 16th 2010 "Primetime with The Packman" radio show originating out of Charlotte, Cedric Maxwell stated he was open to the coaching position at Charlotte, he went on to say. Maxwell received the nickname "Cornbread" from his college teammate Melvin Watkins after the pair went to see the movie Cornbread, Earl and Me, in which a 12-year-old boy is traumatized by the murder of his friend, a star basketball player.
Watkins thought that Maxwell so began calling him Cornbread. Since Maxwell did not like the nickname, it did not gain widespread use until Maxwell was named MVP of the NIT tournament in 1976, according to Watkins, "The New York media picked up on." Nba.com historical playerfile Career stats at Basketball-reference.com
Eugene William Shue is an American retired professional basketball player and coach in the National Basketball Association. Shue attended Towson Catholic High School and the University of Maryland, where he was a member of Delta Kappa Epsilon fraternity. After graduation, he was drafted 3rd overall in the 1954 NBA draft by the Philadelphia Warriors. During his ten-year playing career in the NBA, he was a member of the New York Knicks, Fort Wayne/Detroit Pistons, the Baltimore Bullets. After just six games with the Philadelphia Warriors Shue was sold to the New York Knicks. After the 1955–56 season Shue was traded to the Fort Wayne Pistons for Ron Sobie. In 1956–57 he played his first season for the Fort Wayne Pistons; the franchise moved to Detroit the following season, Shue blossomed. Shue was one of the top guards of the early days of the NBA, he is credited with inventing a 360-degree turn while changing hands. Shue was an NBA All-Star five consecutive times. In 1959–60 he recorded 22.8 pts/game and 5.5 rebounds/game, leading the NBA in minutes and finishing second in free throw % while earning All-NBA First Team honors.
The following year, he may have had his most complete year averaging 4.3 rebounds/game, 6.8 assists/game and 22.6 points/game. He marked his highest field goal% and was named to the All-NBA Second Team; the 1961–62 season was his last one as star player. In 1962, Shue was traded back to the New York Knicks for cash. In 1963, Shue was traded along with Paul Hogue to the Baltimore Bullets for Bill McGill. Shue served 23 years as a head coach in the league; as the Baltimore Bullets coach he guided them to the NBA Finals in 1971 but got swept by the Kareem Abdul-Jabbar/Oscar Robertson-led Milwaukee Bucks. He guided the Philadelphia 76ers, which had the worst record in NBA history in 1973, to the 1977 NBA Finals, but lost to the Bill Walton-led Portland Trail Blazers. Shue finished his coaching career with a regular season record of 784-861 while going 30-47 in the playoffs, his 784 wins are the 16th most in NBA history and his 861 losses are the sixth most in NBA history. Gene Shue was twice named NBA Coach of the Year.
Shue, who now lives in Marina del Rey, California is a scout for the 76ers. BasketballReference.com: Gene Shue BasketballReference.com: Gene Shue
Los Angeles Clippers
The Los Angeles Clippers, abbreviated by the team as the LA Clippers, are an American professional basketball team based in Los Angeles. The Clippers compete in the National Basketball Association as a member of Pacific Division of the league's Western Conference; the Clippers play their home games at Staples Center in downtown Los Angeles, an arena shared with fellow NBA team the Los Angeles Lakers, the Los Angeles Sparks of the Women's National Basketball Association, the Los Angeles Kings of the National Hockey League. The franchise was founded in 1970 as the Buffalo Braves, one of three expansion teams to join the NBA that year; the Braves moved from Buffalo, New York to San Diego, California in 1978 and became known as the San Diego Clippers. In 1984, The Clippers moved to Los Angeles. Through much of its history, the franchise failed to see significant regular season or playoff success; the Clippers were seen as an example of a perennial loser in American professional sports, drawing unfavorable comparisons to the successful Lakers, with whom they have shared a market since 1984 and an arena since 1999.
The Clippers' fortunes turned in the early 2010s with the acquisition of core players Blake Griffin, DeAndre Jordan, Chris Paul. In 2013, the franchise won its first division title, as the team made the playoffs for the ninth time in franchise history and the third time in the previous eight seasons, they added to their budding rivalry with the Lakers, as they finished with a better record than the Lakers for the fifth time and won the season series for the second time since moving to Los Angeles in 1984, this time in a sweep. They repeated as division champions in 2014; the franchise began in Western New York as the Buffalo Braves, one of three NBA expansion franchises that began play in the 1970–71 season, along with the Portland Trail Blazers and Cleveland Cavaliers. They played their home games at the Buffalo Memorial Auditorium, along with another Buffalo team that would begin play that year, the National Hockey League's Buffalo Sabres. After two bad seasons, the Braves' fortunes started to change under coach Jack Ramsay and star forward/center Bob McAdoo.
McAdoo led the NBA in scoring for three consecutive seasons and was named the league's MVP in the 1974–75 season. The Braves qualified for the playoffs three times in a row, losing twice to the eventual Eastern Conference champions. Despite the team's modest success in Buffalo, Braves owner Paul Snyder and the league found it impossible to schedule home games at the auditorium because of the Canisius Golden Griffins men's basketball team, which had a pre-existing lease on the arena and priority on game dates over the Braves; the Griffins saw the Braves as a threat to their own success, purposely scheduled all the best dates at the arena to prevent the Braves from succeeding. As a result, after a failed attempt to sell the team to an owner who intended to move it to South Florida, Snyder sold the team to Kentucky Colonels owner John Y. Brown, Jr. who decimated the team's roster, traded away all of its stars, drove attendance down to the point where they could break their own lease on the arena.
Brown met with Celtics owner Irv Levin in 1978 so they could trade franchise ownerships. Southern California resident Levin decided to move the Braves to San Diego, something the league would have never allowed him to do with the Celtics. In 1978, San Diego welcomed the relocation of the Buffalo Braves franchise because the city had lost their Rockets to Houston seven years earlier as well as their American Basketball Association franchise, the San Diego Sails after the 1974-1975 ABA season. San Diego team officials did not think Braves was a representative nickname for the club and a contest decided on "Clippers", because the city was known for the great sailing ships that passed through San Diego Bay; when the Clippers moved to Los Angeles in 1984, they kept their name. Playing at the San Diego Sports Arena, the Clippers posted a record of 43–39 in their first season in California under new head coach Gene Shue, leaving them two wins shy of the final playoff spot, it would be the Clippers' last winning season for 13 years.
It was in that first season in southern California that long-time announcer Ralph Lawler began his association with the franchise. The Clippers began pursuing star free agents, beginning with World B. Free, acquired in the offseason from the Philadelphia 76ers. Free finished second overall in NBA scoring average, with 28.9 per game, while George Gervin of the San Antonio Spurs had a 29.6 average. The 1979–80 season saw the Clippers begin to struggle, despite adding center Bill Walton, a San Diego native, two years removed from an NBA Championship with the Trail Blazers. Walton missed 68 games due to foot injuries. San Diego finished. Free again finishing second in league scoring, with 30.2 PPG. Paul Silas replaced Shue the following season, the Clippers finished 36–46, again missing the postseason. Walton missed the entire season again due to foot injuries, while Free was traded to the Golden State Warriors in exchange for guard Phil Smith; the 1981–82 season brought changes to the franchise as Levin sold the team to Los Angeles-area real estate developer and attorney Donald Sterling for $12.5 million.
The Clippers experienced poor play and franchise mismanagement in their final years in San Diego, much like in Buffalo, competition from other sports teams in town, namely the ascendant San Diego Chargers, sucked away attention from the Clippers. That season, the Clippers were drawing fewer fans than the Braves had
Cleveland is a major city in the U. S. state of Ohio, the county seat of Cuyahoga County. The city proper has a population of 385,525, making it the 51st-largest city in the United States, the second-largest city in Ohio. Greater Cleveland is ranked as the 32nd-largest metropolitan area in the U. S. with 2,055,612 people in 2016. The city anchors the Cleveland–Akron–Canton Combined Statistical Area, which had a population of 3,515,646 in 2010 and is ranked 15th in the United States; the city is located on the southern shore of Lake Erie 60 miles west of the Ohio-Pennsylvania state border. It was founded in 1796 near the mouth of the Cuyahoga River, it became a manufacturing center due to its location on both the river and the lake shore, as well as being connected to numerous canals and railroad lines. Cleveland's economy relies on diversified sectors such as manufacturing, financial services and biomedicals. Cleveland is home to the Rock and Roll Hall of Fame. Cleveland residents are called "Clevelanders".
The city has many nicknames, the oldest of which in contemporary use being "The Forest City". Cleveland was named on July 22, 1796, when surveyors of the Connecticut Land Company laid out Connecticut's Western Reserve into townships and a capital city, they named it "Cleaveland" after General Moses Cleaveland. Cleaveland oversaw design of the plan for what would become the modern downtown area, centered on Public Square, before returning home, never again to visit Ohio; the first settler in Cleaveland was Lorenzo Carter, who built a cabin on the banks of the Cuyahoga River. The Village of Cleaveland was incorporated on December 23, 1814. In spite of the nearby swampy lowlands and harsh winters, its waterfront location proved to be an advantage, giving access to Great Lakes trade; the area began rapid growth after the 1832 completion of the Erie Canal. This key link between the Ohio River and the Great Lakes connected the city to the Atlantic Ocean via the Erie Canal and Hudson River, via the St. Lawrence Seaway.
Its products could reach markets on the Gulf of Mexico via the Mississippi River. Growth continued with added railroad links. Cleveland incorporated as a city in 1836. In 1836, the city located only on the eastern banks of the Cuyahoga River, nearly erupted into open warfare with neighboring Ohio City over a bridge connecting the two. Ohio City remained an independent municipality until its annexation by Cleveland in 1854; the city's prime geographic location as a transportation hub on the Great Lakes has played an important role in its development as a commercial center. Cleveland serves as a destination for iron ore shipped from Minnesota, along with coal transported by rail. In 1870, John D. Rockefeller founded Standard Oil in Cleveland. In 1885, he moved its headquarters to New York City, which had become a center of finance and business. Cleveland emerged in the early 20th century as an important American manufacturing center, its businesses included automotive companies such as Peerless, People's, Jordan and Winton, maker of the first car driven across the U.
S. Other manufacturers located in Cleveland produced steam-powered cars, which included White and Gaeth, as well as the electric car company Baker; because of its significant growth, Cleveland was known as the "Sixth City" of the US during this period. By 1920, due in large part to the city's economic prosperity, Cleveland became the nation's fifth-largest city; the city counted Progressive Era politicians such as the populist Mayor Tom L. Johnson among its leaders, its industrial jobs had attracted waves of European immigrants from southern and eastern Europe, as well as both black and white migrants from the rural South. In commemoration of the centennial of Cleveland's incorporation as a city, the Great Lakes Exposition debuted in June 1936 along the Lake Erie shore north of downtown. Conceived as a way to energize the city after the Great Depression, it drew four million visitors in its first season, seven million by the end of its second and final season in September 1937; the exposition was housed on grounds that are now used by the Great Lakes Science Center, the Rock and Roll Hall of Fame, Burke Lakefront Airport, among others.
Following World War II, Cleveland continued to enjoy a prosperous economy. In sports, the Indians won the 1948 World Series, the hockey team, the Barons, became champions of the American Hockey League, the Browns dominated professional football in the 1950s; as a result, along with track and boxing champions produced, Cleveland was dubbed "City of Champions" in sports at this time. Businesses proclaimed that Cleveland was the "best location in the nation". In 1940, non-Hispanic whites represented 90.2% of Cleveland's population. Wealthy patrons supported development of the city's cultural institutions, such as the art museum and orchestra; the city's population reached its peak of 914,808, in 1949 Cleveland was named an All-America City for the first time. By the 1960s, the economy slowed, residents sought new housing in the suburbs, reflecting the national trends of suburban growth following the subsidized highways. In the 1950s and 1960s, African Americans worked in numerous cities to gain constitutional rights and relief from racial discrimination.
As change lagged despite federal laws to enforce rights and racial unrest occurred in Cleveland and numerous other industrial cities. In Cleveland, the Hough Riots erupted from July 18 to 23, 1966; the Glenville Shootout took place from July 23 to 25, 1968. In November 1967, Cleveland became the first major American city to elect a black mayor, Carl Stokes. Industrial restructuring in the railroad and steel industries, resulted in the loss of numerous
The Chicago Bulls are an American professional basketball team based in Chicago, Illinois. The Bulls compete in the National Basketball Association as a member of the league's Eastern Conference Central Division; the team was founded on January 16, 1966. The team plays its home games at the United Center, an arena shared with the Chicago Blackhawks of the National Hockey League; the Bulls saw their greatest success during the 1990s when they were responsible for popularizing the NBA worldwide. They are known for having one of the NBA's greatest dynasties, winning six NBA championships between 1991 and 1998 with two three-peats. All six championship teams were led by Hall of Famers Michael Jordan, Scottie Pippen and coach Phil Jackson; the Bulls are the only NBA franchise to win multiple championships and never lose an NBA Finals series in their history. The Bulls won 72 games during the 1995–96 NBA season, setting an NBA record that stood until the Golden State Warriors won 73 games during the 2015–16 NBA season.
The Bulls were the first team in NBA history to win 70 games or more in a single season, the only NBA franchise to do so until the 2015–16 Warriors. Many experts and analysts consider the 1996 Bulls to be one of the greatest teams in NBA history. Michael Jordan and Derrick Rose have both won the NBA Most Valuable Player Award while playing for the Bulls, for a total of six MVP awards; the Bulls share rivalries with the Detroit Pistons, New York Knicks, Cleveland Cavaliers and the Miami Heat. The Bulls' rivalry with the Pistons was highlighted during the late 1980s and early 1990s. On January 16, 1966 Chicago was granted an NBA franchise to be called the Bulls; the Chicago Bulls became the third NBA franchise in the city, after the Chicago Stags and the Chicago Packers/Zephyrs. The Bulls' founder, Dick Klein, was the Bulls' only owner to play professional basketball, he served as the Bulls' general manager in their initial years. After the 1966 NBA Expansion Draft, the newly founded Chicago Bulls were allowed to acquire players from the established teams in the league for the upcoming 1966–67 season.
The team started in the 1966–67 NBA season, posted the best record by an expansion team in NBA history. Coached by Chicagoan and former NBA star Johnny "Red" Kerr, led by former NBA assist leader Guy Rodgers, guard Jerry Sloan and forward Bob Boozer, the Bulls qualified for the playoffs, the only NBA team to do so in their inaugural season. In their first season, the Bulls played their home games at the International Amphitheatre, before moving to Chicago Stadium. Fan interest was diminishing after four seasons, with one game in the 1968 season having an official attendance of 891 and some games being played in Kansas City. In 1969, Klein dropped out of the general manager job and hired Pat Williams, who as the Philadelphia 76ers' business manager created promotions that helped the team become third in attendance the previous season. Williams revamped the team roster, acquiring Chet Walker from his old team in exchange for Jim Washington and drafting Norm Van Lier –, traded to the Cincinnati Royals and only joined the Bulls in 1971 – while investing in promotion, with actions such as creating mascot Benny the Bull.
The Bulls under Williams and head coach Dick Motta qualified for four straight playoffs and had attendances grow to over 10,000. In 1972, the Bulls set a franchise win-loss record at 25 losses. During the 1970s, the Bulls relied on Jerry Sloan, forwards Bob Love and Chet Walker, point guard Norm Van Lier, centers Clifford Ray and Tom Boerwinkle; the team made the conference finals in 1975 but lost to the eventual champions, the Golden State Warriors, 4 games to 3. After four 50-win seasons, Williams returned to Philadelphia, Motta decided to take on the role of GM as well; the Bulls ended up winning only 24 games in the 1975 -- 1976 season. Motta was replaced by Ed Badger. Klein sold the Bulls to longtime owners of the Chicago Blackhawks. Indifferent to NBA basketball, the new ownership group infamously implemented a shoestring budget, putting little time and investment into improving the team. Artis Gilmore, acquired in the ABA dispersal draft in 1976, led a Bulls squad which included guard Reggie Theus, forward David Greenwood and forward Orlando Woolridge.
In 1979, the Bulls lost a coin flip for the right to select first in the NBA draft. Had the Bulls won the toss, they would have selected Magic Johnson; the Los Angeles Lakers selected Johnson with the pick acquired from the New Orleans Jazz, who traded the selection for Gail Goodrich. After Gilmore was traded to the San Antonio Spurs for center Dave Corzine, the Bulls employed a high-powered offense centered around Theus, which soon included guards Quintin Dailey and Ennis Whatley. However, with continued dismal results, the Bulls decided to change direction, trading Theus to the Kansas City Kings during the 1983–84 season. Attendance began to dwindle, with the Wirtz Family looking to sell to ownership groups interested in moving the team out of Chicago, before selling to local ownership. In the summer of 1984, the Bulls had the third pick of the 1984 NBA draft, after Houston and Portland; the Rockets selected Hakeem Olajuwon, the Blazers picked Sam Bowie and the Bulls chose shooting guard Michael Jordan.
The team, with new management in owner Jerry Reinsdorf and general manager Jerry Krause, decided to rebuild around Jordan. Jordan set franchise records during his rookie campaign for scoring and steals, led the Bulls back to the playoffs, where they lost in four
The Boston Celtics are an American professional basketball team based in Boston, Massachusetts. The Celtics compete in the National Basketball Association as a member of the league's Eastern Conference Atlantic Division. Founded in 1946 as one of the league's original eight teams, the team play their home games at TD Garden, which they share with the National Hockey League's Boston Bruins; the Celtics are one of the most successful teams in NBA history. The Celtics have a notable rivalry with the Los Angeles Lakers, have played the Lakers a record 12 times in the NBA Finals, of which the Celtics have won nine. Four Celtics players have won the NBA Most Valuable Player Award for an NBA record total of 10 MVP awards. Both the nickname "Celtics" and their mascot "Lucky the Leprechaun" are a nod to Boston's large Irish population. After winning 16 championships throughout the 20th century, the Celtics, after struggling through the 1990s, rose again to win a championship in 2008 with the help of Kevin Garnett, Paul Pierce, Ray Allen in what was known as the new "Big Three" era, following the original "Big Three" era that featured Larry Bird, Kevin McHale, Robert Parish, which combined to win the 1981, 1984, 1986 championships.
Following the win in 2008, general manager Danny Ainge began a rebuilding process with the help of head coach Brad Stevens, who led the Celtics to a return to the playoffs from 2015. During the following season, the Celtics clinched the top seed in the Eastern Conference, but were eliminated in the Conference Finals; this prompted an aggressive rebuild in 2017, where the team acquired All-Stars Kyrie Irving and Gordon Hayward. However, the pair struggled with injuries throughout the 2017–18 season, the team was again defeated in the Eastern Conference Finals; the Boston Celtics were formed on June 6, 1946, by Boston Garden-Arena Corporation president Walter A. Brown as a team in the Basketball Association of America, became part of the National Basketball Association after the absorption of the National Basketball League by the BAA in the fall of 1949. In 1950, the Celtics signed Chuck Cooper; the Celtics struggled until the hiring of coach Red Auerbach. In the franchise's early days, Auerbach had no assistants, ran all the practices, did all the scouting—both of opposing teams and college draft prospects—and scheduled all road trips.
One of the first great players to join the Celtics was Bob Cousy, whom Auerbach refused to draft out of nearby Holy Cross because he was "too flashy." Cousy's contract became the property of the Chicago Stags, but when that franchise went bankrupt, Cousy went to the Celtics in a dispersal draft. After the 1955–56 season, Auerbach made a stunning trade, sending perennial All-Star Ed Macauley to the St. Louis Hawks along with the draft rights to Cliff Hagan for the second overall pick in the draft. After negotiating with the Rochester Royals—a negotiation that included a promise that the Celtics owner would send the sought-after Ice Capades to Rochester if the Royals would let Russell slide to #2—Auerbach used the pick to select University of San Francisco center Bill Russell. Auerbach acquired Holy Cross standout, 1957 NBA Rookie of the Year, Tommy Heinsohn. Russell and Heinsohn worked extraordinarily well with Cousy, they were the players around whom Auerbach would build the champion Celtics for more than a decade.
With Bill Russell, the Celtics advanced to the 1957 NBA Finals and defeated the St. Louis Hawks in seven games, the first of a record 17 championships. Russell went on making him the most decorated player in NBA history. In 1958, the Celtics again advanced to this time losing to the Hawks in 6 games. However, with the acquisition of K. C. Jones that year, the Celtics began a dynasty. In 1959, the Celtics won the NBA Championship after sweeping the Minneapolis Lakers, the first of their record eight consecutive championships. During that time, the Celtics met the Lakers in the Finals five times, starting an intense and bitter rivalry that has spanned generations. In 1964, the Celtics became the first NBA team to have an all African-American starting lineup. On December 26, 1964, Willie Naulls replaced an injured Tommy Heinsohn, joining Tom'Satch' Sanders, K. C. Jones, Sam Jones, Bill Russell in the starting lineup; the Celtics defeated St. Louis 97–84. Boston won its next 11 games with Naulls starting in place of Heinsohn.
The Celtics of the late 1950s–1960s are considered as one of the most dominant teams of all time. Auerbach retired as coach after the 1965–66 season and Russell took over as player-coach, Auerbach's ploy to keep Russell interested. With his appointment Russell became the first African-American coach in any U. S. pro sport. Auerbach would remain a position he would hold well into the 1980s. However, the Celtics' string of NBA titles ended when they lost to the Philadelphia 76ers in the 1966 Eastern Conference Finals; the aging team managed two more championships in 1968 and 1969, defeating the Los Angeles Lakers each time. Russell retired after the 1969 season ending a Celtics dynasty that had garnered an unrivaled 11 NBA titles in 13 seasons; the team's run of 8 consecutive is the longest championship streak in U. S. professional sports history. The 1970 season was a rebuilding year, as the Celtics had their first losing record since the 1949–50 season