1984 (advertisement)
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"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York produ
Still image from the advertisement
Director Ridley Scott was hired to direct the 1984 commercial.
Steve Jobs Headshot 2010 CROP
Marketing of Apple Inc.
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The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's bran
Apple customers wait in line around an Apple Store in Shanghai in anticipation of a new product.
Apple Fifth Avenue is the flagship store in New York City.
The Apple store in the Carnegie Library of Washington D.C. maintains the building's historic exterior design.