The 1991 FIFA Women's World Cup was the first FIFA Women's World Cup, the world championship for women's national football teams. It took place in Guangdong, China from 16 to 30 November 1991. FIFA, football's international governing body selected China as host nation as Guangdong had hosted a prototype world championship three years earlier, the 1988 FIFA Women's Invitation Tournament. Matches were played in the provincial capital, Guangzhou, as well as in Foshan, Jiangmen and Zhongshan. The competition was sponsored by Mars, Incorporated, maker of M&M's candy. With FIFA still reluctant to bestow their "World Cup" brand, the tournament was officially known as the 1st FIFA World Championship for Women's Football for the M&M's Cup.

The 1988 FIFA Women's Invitation Tournament, or International Women's Football Tournament, was organised by FIFA in China from 1 to 12 June 1988. The competition was a test to study if a global women's World Cup was feasible following the experience of non-FIFA invitational competitions such as the Mundialito (1981–88) and the Women's World Invitational Tournament (1978–87). The competition was a success and on 30 June FIFA approved the establishment of an official World Cup for 1991, which would also be held in China.