The 1994 Auto Trader RAC British Touring Car Championship season was the 37th British Touring Car Championship (BTCC) season.

The Kwik Fit British Touring Car Championship is a touring car racing series held each year in the United Kingdom, currently organised and administered by TOCA. It was established in 1958 as the British Saloon Car Championship and was renamed as the British Touring Car Championship for the 1987 season. The championship, currently running Next Generation Touring Car regulations, has been run to various national and international regulations over the years including FIA Group 2, FIA Group 5, FIA Group 1, FIA Group A, FIA Super Touring and FIA Super 2000. A lower-key Group N class for production cars ran from 2000 until 2003.