1st & Ten is a computer system that augments televised coverage of American football by inserting graphical elements on the field of play as if they were physically present; the inserted element stays fixed within the coordinates of the playing field and obeys the visual rules of foreground objects occluding background objects. Developed by Sportvision and PVI Virtual Media Services, it is best known for generating and displaying a yellow first down line over a live broadcast of a football game—making it easier for viewers to follow play on the field. The line is not physically present on the field and is seen only by the television audience.

In visual effects, match moving is a technique that allows the insertion of 2D elements, other live action elements or CG computer graphics into live-action footage with correct position, scale, orientation, and motion relative to the photographed objects in the shot. It also allows for the removal of live action elements from the live action shot. The term is used loosely to describe several different methods of extracting camera motion information from a motion picture. Sometimes referred to as motion tracking or camera solving, match moving is related to rotoscoping and photogrammetry. Match moving is sometimes confused with motion capture, which records the motion of objects, often human actors, rather than the camera. Typically, motion capture requires special cameras and sensors and a controlled environment. Match moving is also distinct from motion control photography, which uses mechanical hardware to execute multiple identical camera moves. Match moving, by contrast, is typically a software-based technology, applied after the fact to normal footage recorded in uncontrolled environments with an ordinary camera.