2003 saw many sequels and prequels in video games, such as Tony Hawk's Underground, Madden NFL 2004, NBA Live 2004, ESPN NBA Basketball, Saya no Uta: The Song of Saya, Final Fantasy X-2, Mario Kart: Double Dash, Mario & Luigi: Superstar Saga, Prince of Persia: The Sands of Time, Sonic Heroes, Postal 2, Star Wars: Knights of the Old Republic, Uru: Ages Beyond Myst, and WWE SmackDown! Here Comes the Pain. New intellectual properties included Beyond Good & Evil, Boktai: The Sun is in Your Hand, Call of Duty, Disgaea, Drakengard, Manhunt, PlanetSide, TrackMania, True Crime: Streets of LA, and Viewtiful Joe.

2008 saw many new installments in established video game franchises, such as Grand Theft Auto IV, Fallout 3, Metal Gear Solid 4: Guns of the Patriots, Gears of War 2, Super Smash Bros. Brawl, Persona 4, Fable II, Call of Duty: World at War, Mario Kart Wii, Madden NFL 09, NBA Live 09, NBA 2K9, and WWE Smackdown vs. Raw 2009. New intellectual properties included Army of Two, Dead Space, Left 4 Dead, LittleBigPlanet, Mirror's Edge, iRacing, Race Driver: Grid, and Spore.