The 2010–11 NCAA Division I men's basketball season began on November 8, 2010, with the preliminary games of the 2010 Coaches vs. Cancer Classic, and ended with the 2011 NCAA Division I men's basketball tournament's championship game on April 4, 2011, at Reliant Stadium in Houston. The tournament's first-round games occurred March 15–16, 2011, in Dayton, followed by second and third rounds on Thursday through Sunday, March 17–20. Regional games were March 24–27, with the Final Four played April 2 and 4.

The Naismith College Player of the Year is an annual basketball award given by the Atlanta Tipoff Club to the top men's and women's collegiate basketball players. It is named in honor of Dr. James Naismith, the inventor of basketball.