The 2010 BWF World Championships was the 18th tournament of the World Badminton Championships, a global tournament in the sport of badminton. It was held at Stade Pierre de Coubertin in Paris, France, from August 23 to August 29, 2010. Originally the competition is to be held at Palais Omnisports de Paris-Bercy but it was moved to Stade Pierre de Coubertin due to financial issues.

Chen Jin is a retired badminton player from China. He is a former world men's singles champion and an Olympic bronze medalist. He also served as women's singles coach of the China national badminton team.