The 2011 Israeli social justice protests, which are also referred to by various other names in the media, were a series of demonstrations in Israel beginning in July 2011 involving hundreds of thousands of protesters from a variety of socio-economic and religious backgrounds opposing the continuing rise in the cost of living and the deterioration of public services such as health and education. A common rallying cry at the demonstrations was the chant; "The people demand social justice!".

Rothschild Boulevard is one of the principal streets in the center of Tel Aviv, Israel, beginning in Neve Tzedek at its southwestern edge and running north to Habima Theatre. It is one of the most expensive streets in the city, being one of the city's main tourist attractions. It features a wide, tree-lined central strip with pedestrian and bike lanes.