The 2011 MTV EMAs were held in Northern Ireland's capital Belfast, on Sunday, 6 November 2011, at the Odyssey Arena in the Titanic Quarter area of the city and was hosted by Selena Gomez. Additional live venues for the awards show include Ulster Hall and Belfast City Hall.

"The Show Must Go On" is a song by British rock band Queen, featured as the twelfth and final track on their 1991 album, Innuendo. It is credited to Queen, but written mainly by Brian May. The song chronicles the effort of frontman Freddie Mercury continuing to perform despite approaching the end of his life, although his diagnosis with HIV/AIDS had not yet been made public in spite of ongoing media speculation claiming that he was seriously ill. When the band recorded the song in 1990, Mercury's condition had deteriorated to the point that May had concerns as to whether he was physically capable of singing it. May recalls; "I said, 'Fred, I don't know if this is going to be possible to sing.' And he went, 'I'll fucking do it, darling'—vodka down—and went in and killed it, completely lacerated that vocal".