The 2012 Cleveland Browns season was the franchise's 64th season as a professional sports franchise and its 60th season as a member of the National Football League (NFL). Although the team improved on its record to 5–11 this 2012 season from its 4–12 finish in 2011, the team still placed fourth in the AFC North. The team also failed to break its 9-year playoff drought, the longest in franchise history. The 2012 season was the third season under the leadership of team president Mike Holmgren and general manager Tom Heckert and the second season under head coach Pat Shurmur. The Browns also had Jimmy Haslam as their new owner, after buying the team from Randy Lerner. The Browns played all of their home games at Cleveland Browns Stadium in Cleveland, Ohio.

Michael George Holmgren is an American former football coach and executive in the National Football League (NFL). He began his NFL career as a quarterbacks' coach and later as an offensive coordinator with the San Francisco 49ers, where they won Super Bowls XXIII and XXIV. He served as the head coach of the Green Bay Packers from 1992 to 1998, where he won Super Bowl XXXI, and of the Seattle Seahawks from 1999 to 2008. His last role in the NFL was as team president of the Cleveland Browns from 2010 to 2012. Prior to his career in the NFL, Holmgren coached football at the high school and collegiate levels.