The 2017–18 season was West Bromwich Albion's eighth consecutive season in the Premier League and their 140th year in existence. This season the club participated in the Premier League, FA Cup and League Cup. Tony Pulis began the season as the team's head coach but a poor run of form led to his dismissal in November; he was succeeded by Alan Pardew later that month. On 2 April 2018, Pardew left West Brom by mutual consent. First team coach and former player Darren Moore took the stand until the end of the season.

Darren Mark Moore is a professional football manager and former player who played as a centre-back. He is the manager of EFL League One club Port Vale. He has performed extensive charity work for the Professional Footballers' Association, Show Racism the Red Card, and the Free Methodist Church.