The 2017 Dakar Rally was the 39th edition of the event and the ninth successive year that the event was held in South America. The event started in Asunción, Paraguay on January 2, then ran through Argentina and Bolivia, before returning to Buenos Aires on January 14 after 12 stages of competition. This year saw the introduction of the new UTV category.

Sébastien Loeb is a French professional rally, racing and rallycross driver. He is the most successful driver in the World Rally Championship (WRC), having won the world championship a record nine times in a row. He holds several other WRC records, including most event wins, most podium finishes and most stage wins. Loeb retired from full time WRC participation at the end of 2012. He currently drives part time in the WRC for M-Sport Ford World Rally Team, and full time in the World Rally-Raid Championship (W2RC) for Bahrain Raid Xtreme.