The Women's March was a worldwide protest on January 21, 2017, the day after the inauguration of Donald Trump as US president. It was prompted by Trump's policy positions and rhetoric, which were considered misogynistic and represented a threat to the rights of women. It was at the time the largest single-day protest in U.S. history. The goal of the annual marches is to advocate legislation and policies regarding human rights and other issues, including women's rights, immigration reform, healthcare reform, disability justice, reproductive rights, the environment, LGBTQ rights, racial equality, freedom of religion, workers' rights and tolerance. According to organizers, the goal was to "send a bold message to our new administration on their first day in office, and to the world that women's rights are human rights".

Mari Lynn Foulger, better known as Bob Bland, is an American fashion designer and activist. Bland co-chaired the 2017 Women's March but later resigned from the 2019 Women's March board following accusations of antisemitism and various internal controversies. She is the CEO of Manufacture New York, promoting "ethical work practices and sustainable fashion".